As Netflix, Amazon and iTunes continue to dominate the online movie streaming market, you would think that new players would simply see the mountain as too big.
Yet, Sears and Kmart have just launched their own online movie streaming service called Alphaline Entertainment. Get it? Alpha. Because the movies come out “comparatively first”, at least the day they’re released on TV.
I don’t mean to make fun. It just seems incredulous to think of this newcomer making even a small dent in the market. Now, Sears and Kmart are partnering with Sonic Solutions’ RoxioNow platform to get into electronic devices, like Blu-ray players, mobile phones, TVs and more. But it just seems like they’re a little late to the game, doesn’t it? And with $3.99 movie rentals, they’re not giving their customers a good enough reason to switch.