For years, companies have been taking advantage of Google’s Adwords’ search radius. After all, why waste ad spend on visitors unlikely to solicit your offering? So, should mobile advertisers do the same thing?
Roy’s Restaurant from Hawaii is taking local search to the extreme with hyper-local mobile advertising. Their theory? That someone who types in “Hawaii Restaurant” on their mobile phone is looking for a place to eat in the very near future.
So by aggressively bidding for key phrases within a very small radius from their restaurants, they show up at the top of search results, along with Google’s map feature that shows them how close Roy’s is to their location.
Sounds great. But, does it work? Roy’s reports that their mobile-only ROI has improved by 800% using this hyperlocal strategy.