You may have heard of the great things that search engine optimization does for your website ranking and overall digital marketing. But did you know that your social media marketing efforts can affect SEO?
Social media marketing ties in with SEO. Your social media is not just for showing pictures and sharing great insight. The key vision for social media marketing is to increase your brand visibility, connect with your audience and create a community through sharing exciting content, showing your credibility, and directing visitors to your website. You can see how this coincides with SEO by serving almost the same purpose.
If you are trying to reach more people on a much wider scale, you should consider implementing SEO into your social media marketing.
Understanding Social Media SEO
Social media SEO is also known as social SEO. It combines social media and SEO methods to increase your website traffic, lead conversions, and brand visibility, primarily via search engines. As social media is a medium for showing your brand, your offers, and disseminating information, you can push your brand keywords and your SEO content. This creates a pipeline for increasing your brand reach.
How Social Media Impacts SEO
Increased Website Traffic
No matter how badly your page ranks on Google, if you link your pages and posts to your social media, you have increased your chances of getting noticed by the search engine bots. People can hit your links if you curate your content in a catchy way. Once Google detects an increase in your website traffic volume, it creates faster indexing and gives room for your website to rank higher.
Targeted Audience Reach
Social media posts reach the audience types that are specifically interested in your company and content, so they are more likely to be clicked and engaged with. If you continue to deliver helpful content on your social media, you will build your following, which draws in continuous traffic. You can even use your social media as a way to promote the content you have shared before on your website. Overall, if you use your social media right, and your content draws in and engages your users to your website, it creates a massive possibility for SEO
Brand Awareness
Building brand awareness is one of the most significant gains to be made from social media, and this spills over to your SEO ranking. More people visiting your website through your social media implies more people are aware of your company. The same people who liked your social media posts are more likely to Google your company when they need services or products that you offer. Even more so, they are more likely to see your name in search results and choose to visit your website over the competitors.
Local SEO
Social media supports localized reach through the use of keywords, hashtags, and location tags. If you use local keywords in your social media profiles and relevant hashtags, you can expect increased visibility and traffic. An extra benefit is that Facebook reviews appear in Google search results. They do not contribute to ranking, unlike Google My Business, but these reviews may be the game changer for attracting a website visitor or converting one to a new customer.
Conclusively, social media and SEO are obviously a powerful combination that you cannot afford to set aside. It helps your overall marketing initiative by ensuring community building, increasing your reach, and helping people connect better with your brand.
For more tips on internet marketing strategies, explore Windy City Strategies.