Although it’s common to assume that web marketing should be handled by the “techies,” don’t make this huge mistake. Your knowledge about your business make you the person most capable of generating big web marketing results – more sales leads and new customers for your business.
Small business owners who use this process acquire new customers at much lower costs than someone who buys visitors through pay-per-click ads. Research shows that following this process over one year produces high quality free website traffic equal to that from a $100,000 paid search engine advertising campaign. These are just a few ways to market yourself to make your website the most viewed in your industry.
Build a Website that You Control
You probably already have a website for your business, and if you don’t, set one up immediately. A business website is the digital representation of your personal expertise. It’s where you build your authority as an expert on the topics you know best.
To establish your expertise write blog posts and articles using keywords that your prospective customers are most likely to use while searching for you. In order to do this, you need to be able to quickly and easily add new blog posts and pages to your website. If you can’t easily edit your current business website, just create a new website.
Choose the Right Keywords For Your Business
In web marketing, keywords are the building blocks of success. Having the right web marketing strategy really just boils down to having the right list of keywords. It’s that simple. Your best keywords are the words that your customers are already using. Ask a few of your customers how they describe your business when talking with friends. Think about the problems that your prospective customers are experiencing that your business can help them with. Add descriptions of those problems to your keyword list too. If your business serves a local region make sure to include all of its names too.
You should have 25-50 words or short phrases in your list now (each on its own line). Copy your list and paste it into the Google Keyword Tool to see which keywords have the highest volume of searches and lowest level of competition.
Create a Content Schedule
You need to begin writing blog posts and articles about each of your top ten keywords. Don’t expect to do this today. It’s actually best to add these new pages to your website steadily over time. A good blog post or article page is three to four paragraphs in length, is focused tightly on a single keyword from your list, and is written in a friendly, conversational tone. Include links in the article, where relevant, to product or service pages on your website.
Optimize Your Pages
Give your new blog posts and articles the best chance possible to pull in new visitors by making sure they’re optimized for the search engines.
The search engines pay special attention to certain page fields so you can gain better search engine rankings just by putting the right words in the right places. Check for basic optimization by making sure that each page’s keyword can be found in the page title and is also used several times in the article.