We talked about Facebook’s Edgerank Algorithm when it was released, and how cool it was that Facebook had created this win-win transparency situation in order to incentivize stronger content creation on their site.
But some companies, even after understanding that they need to create engage-able content, still aren’t quite sure how to do it. In terms of the recency metric, they may feel that’s slightly out of their control – besides trying to time busy hours on social networks. And the affinity metric is more of a long term measurement. So, what about this Weight metric, the number of times people have engaged with your piece of news? How do you make content engaging?
Here’s a start. Ask questions. Reply to comments in order to stoke the conversation. Include photos. Include videos. Sure, there are probably a lot more than that. But those simple tips will go a long way in increasing your engagement.