People search the internet for different reasons, whether in search of information or to buy a product. This action of online searching is one of the most vital elements in SEO ranking. If your website can satisfy the queries from many searches, it improves your ranking and makes it easier for a broader audience to reach you.
How can you do this? You have to drag traffic to your website using valuable content that your target audience most likely needs. The careful selection of keywords in creating content is known as Keyword targeting. It means finding the buzzwords your audience mostly
ask questions around and use them on your website. Your ability to answer these questions clearly and correctly can improve your ranking and conversion rates.
Doing this begins with a simple question; What are people looking for? More specifically, what is your target audience searching the internet for? If you create content with chosen keywords specific to your target audience’s queries, you will get seen more. If your content is relevant, you will rank higher in search engine results, reduce bounce rates, and nudge your website visitors into your sales funnel.
Ways to Introduce Keyword Targeting
There are several ways to use keywords and modifiers in your web and blog content. One of these is by using informational keywords. Such keywords target questions like “what is, how to, where to” These questions facilitate awareness and help people find the answers they are looking for. You can create posts, FAQs, and other forms of content that match so visitors can find helpful information on your website.
Another way to do this is to use keywords specific to your industry. Some people know what they are looking for, and they just need a nudge in your direction. An example of such keywords is “lawyers near me,” “e-commerce websites,” “dentist’s blog Chicago” etc. Using these keywords specific to your industry’s most popular queries helps ensure that people searching for services like yours get to see you quickly.
Keyword targeting is also helpful for optimizing your product/sales pages. A website visitor may be at a stage in the sales funnel where they need to decide what to purchase or who to buy it from. You need compelling content that makes such a person aware that you have the best offers. For instance, a home goods website can create a blog post stating why you need a specific product they sell. Such a website will also benefit from adding keywords like “best deals, prices, cost” This is an excellent targeting tool as it mainly attracts customers who are planning or ready to make a purchase.
You can make all the difference in your website traffic and conversion rates by paying careful attention to your chosen keywords. Think about the average prospective buyer and focus on creating content using keywords particular to them. What questions are they most likely to Google concerning your product or service? Finding this sweet spot helps you satisfy your prospective customer’s queries and rank better in search engine results. However, you will need to be careful not to stuff keywords unnecessarily, as this is counteractive. Instead, consult with an SEO expert about best practices for increasing your reach organically.
Windy City Strategies are your go-to experts for anything internet marketing-related. With years of marketing success in varying industries, we can help position you strategically to reach a wider audience and achieve your business goals. Contact us here.