Technology has taken over every aspect of today’s business; companies are looking for new ways and methods to stand out from competitors while also reaching their target market. You are sleeping on such a big opportunity if you own a business and are not effectively utilizing the Facebook Platform to grow your brand.

Facebook has gone from being one of the biggest social media apps for keeping in touch with friends and families worldwide to being one of the biggest digital platforms businesses use to grow their brands and increase revenue.

Suppose your business is such that it caters to customers in your locality alone. In that case, running ads on Facebook for the local community is an excellent method for increasing your foot traffic. This article will explain the steps to correctly setting up a geo-targeted Facebook ad.

How is Geo-Targeting Different from Geo-fencing?

First and foremost, Geo-fencing and geo-targeting are two different methods; they both target a precise location with paid media. Although, when it comes to delivery and results, they are different.

Geo-fencing is a digital fence placed around a particular location that will enable ads to perform excellently well anytime an individual enters a specific area. You can decide to make this strategy large or small. You can choose to geo-fence a building, street, or an entire city.

Geo-targeting ads will show the ads to users in a specific location, although the ads will have more options such as gender, interest, behavior, age, etc. This method also helps ads to convert excellently.

When enticing business owners to spend heavily on ads, Facebook does a significant job: while scrolling through Facebook, you’ll hardly see three or four posts without seeing “sponsored.” The first step to setting up a high-converting ad campaign is using the Facebook Business Manager.

Tips for Setting up your Geo-Targeted Ad Campaign.

After setting up your business manager, click the “ads manager” menu button at the top left side of the page. You’ll see a button “create” after creating your ad account; proceed with the campaign.

There are different campaigns, and you need to know the right campaign to optimize conversion results: Awareness, Consideration, and Conversion.

If you want to create brand awareness, click on the awareness campaign. If you wish to drive traffic to your page, website, landing page, etc., or generate prospects leads, go for the Consideration campaign and if you aim to sell directly, then opt for the Conversion campaign.

Naming your Facebook Ad Campaign

After choosing your preferred campaign objective, give your ad campaign a name and select your industry from the categories list. Please don’t turn on the campaign budget optimization, as we do not recommend turning it on for new ads. You can turn it on when your ad campaign has more than 50 conversions.

Name your ad set and select where you intend to drive your traffic to (it could be your Website, Messenger, App, or WhatsApp). However, WhatsApp and Messenger are better platforms for communicating quickly with prospects.

Go to the campaign budget and choose your preferred daily or lifetime budget. Although, we recommend a daily budget of at least $10 for beginners, and when you are satisfied with the conversion, you can increase your budget.

As a beginner, you can skip the “audience” tab and proceed to the “location”; select two or three populated states in your country of choice.

Where all the Geo-Targeting Magic Happens

After targeting the right location, age range, etc., move to placements and select manual placement. Under manual placement, select only your Facebook news feed, use your sales copy and an attractive picture or video with a high resolution, click on finish and watch your ad campaign convert to sales.

In conclusion, if you target your ad the right way, you are confident that your campaign objective will be met at the end of the day.

Contact Windy City Strategies today, for all your Internet marketing and web design and development needs.