When creating your medical practice website you want to appeal to both search engine and then the human user itself. Which is one of the best ways to earn a high page-rank and up the traffic to your website.
When adding original content or removing duplicate content which is called a dupe, is a way to please both sides. With Google and Search Engine Optimization recommends is to provide engaging and quality information to provide to your website. They advise to also remove anything that is a duplicate.
A Dupe is content that is repeated across multiple pages on your site or on others. You talk about a certain topic on your site, and you then “borrow” information from someone else’s site and then add it to yours, Google will then say your site has a dupe. If Google finds a dupe on your site you will suffer and possibly be taken off the search engine.
For more information about how to avoid duplication content contact Windy City Strategies.