79% of U.S. mobile phone users have used their smart phones for shopping assistance. It’s not the future any longer. It’s now. You need a mobile strategy.
And Google has just released some mobile strategy starting points. And the first part of that strategy is making sure you’re up to date with your local media directories. Google Places. Yelp. Etc. Make sure your page is persuasive and current, and that any negative reviews have been responded to in an apologetic way. If you advertise, make one of your click-through conversions a click-to-call. It’s still not that fun to browse on a mobile device. And turning a search into a personal conversation can be a great and immediately successful strategy.
Also, make sure you utilize commercial deals via FourSquare and more. Make it easy and compelling for a walk-by to pick you over the next guy.