BFads. Slickdeals. Techbargains. The clever online shoppers have known where to find deals the last few years. The question is, with information so readily available now via social media channels, does one even have to do any digging to make sure you find the best deals this Black Friday?
138 million Americans plan to shop this upcoming Black Friday weekend, making Black Friday, the day after Thanksgiving, the biggest shopping day of the year. And just preceding Cyber Monday, the biggest online shopping day of the year.
And this year, rather than hiding their deals, the vast majority of retailers are heavily advertising theirs. Using their own social media channels to try and get bigger Friday crowds. In fact, according to a survey, more than half of retailers will send out a special e-mail to customers about their Black Friday deals and nearly 40% will utilize their Facebook page to reach out to potential shoppers.
Clearly, the recession has changed many retailer’s views on keeping great sales private. But, it makes you wonder if the immediacy of social media will ever allow for secret deals again?