In 2015 the medical cost has increased by 6.8%. Reports have shown that part consumers who have postponed non-essential procedures or treatments is the reason for that increase.
Healthcare marketers take notes on how the recession of a consumer preferences and on buying decisions. The media plays a big part in the strategy of moving forward, and this allows healthcare marketers to start conversations, and control the message. They earn media efforts, and get paid for the content marketing efforts.
Affordable Care Act in 2015 will tie up physicians payments for the quality of care they are providing. This is putting a huge emphasis on value over volume. When the physicians see their payments modified, those who provide higher value will care to receive higher payments. Over the past several years healthcare plans and their providers have tailored messaging to individual consumers and that increase the content marketing.
In 2014 a survey said in 2015, marketing companies have earmarked nearly a quarter for marketing budgets and content development/management. Marketers are looking to build some sort of relationship with there consumers on content platform experiences.
There are 27 states offering federally facilitated and 14 states for state-based marketplaces. 7 for state partnership, and then 3 for federally supported marketplaces. This is creating relevant content targeted demographically and geographically. Marketers will help plans and providers build and sustain long term relationships with targeted audiences.
For more information about your healthcare marketing contact Windy City Strategies.