Look out for a new look on Google’s YouTube call-to-action overlays on both mobile and desktop devices. The update will feature a single line call-to-action instead of the current two lines of text. This will give more viability to the content of the video, which is great for users.
One great advantage to this update, is that Google will be automatically making this change so advertisers will not need to adjust existing ads.
Google is making the change automatically, so advertisers won’t need to make any changes to existing ads. Along with the advanced look, there will be updated tracking available in AdWords for clicks and CTR which advertisers will have the ability to analyze data better.
Other improvements that we can see in months to come include improved column sets, more conversion segmentation options and accessibility to all metrics from the videos tab in AdWords.
YouTube product manager Avi Fein, recently said “We’re adding View Rate by default for all sets and are grouping sets of metrics by insight topic. This lets you see a snapshot of your campaign based on key objectives, as well as evaluate your overall campaign performance based on View Rate before diving deeper into individual targeting groups.”
Optimizing videos will be easier than ever by seeing all the metrics under one tab. Contact Windy City Strategies for more information and to set up your YouTube marketing campaign.