Remarketing as defined by Google is a powerful way to broaden your reach and bring customers one step closer to buying. With Google’s new Analytics Remarketing, targeting customers has never been simpler. Analytics Remarketing allows businesses to remarketing to every person that visits your website, user who have visited a specific web page, potential customers who have abandoned their shopping cart and much more. By identifying these people groups you can target the specific audience type by running ads in the Google Display Network tailored to that audience.
Google Analytics Remarketing works by changing the Google Analytics code on your website. By changing out the analytics code and enabling a remarketing list, your display ads will being running to your website visitors within 24hrs after approved by Google. Windy City Strategies has implemented Google Analytics Remarketing for hundreds of clients and has seen a dramatic increase in conversions while still keeping client PPC budgets on track and CTR (click through rates) low.
If your business is interested in setting up Google Analytics Remarketing, contact the Internet marketing experts at Windy City Strategies today.
By Alisha Lowans