Google is making another step toward enhancing localized search. Recently we reported how Google Local Business Center became Google Places. Now, Google has released an enhancement to local extensions which allows advertisers to show multiple business addresses in a particular area. Before, when your ad showed up, the searcher could dynamically see your physical location. Now, the ad can show them all of your nearby locations so they can decide for themselves which is the most convenient for them.
With this new enhancement to Google Local Extensions, you can:
- Show up to 4 relevant addresses to a potential customer at a time
- Dynamically update your results whenever the user moves the map
- Drive in-store traffic by enhancing your ads with relevant business information
This new features is available to advertisers who have enabled location extensions within their Google Places listings. Read the official Google release to learn more.