It’s about time Google got into the credit card game. After all, it’s one of the few remaining industries they haven’t yet monopolized…
Reuters has reported that Google plans to offer a low interest rate credit card, exclusively to Google AdWords advertisers. This MasterCard credit line will only be allowed to buy AdWords ads.
It’s actually really clever. Around the holidays, small- and medium-size businesses make a majority of their money. But, too often, they are too cash-strapped to properly advertise and take advantage of the growth promise of an actively seeking audience.
With this AdWords credit card, advertisers will be able to take an ad advance out to capitalize on holiday rushes. And Google must be pretty confident that AdWords will ensure a healthy ROI on their investment in order to get their money back.