Google announced a new DoubleClick for Publishers. This service is known as the “next generation of ad serving technology for publishers.
“For the past few years, we’ve been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick Ad Exchange — to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both,” says Vice President of Product Management Neal Mohan. “For major online publishers — including social networks and online communities, entertainment sites, e-commerce sites and news sites — managing, delivering and measuring the performance of ads on their websites can be a hugely complicated process. A publisher’s ability to manage this process can have a significant impact on how much money they make from their online content.”
The new release will include a new interface, which will save users time and lessen the amount of errors and provide more detailed reporting. Google says it has “sophisticated algorithms” that will automatically improve ad performance and delivery.
DoubleClick for Publishers will also include a new public API that allows publishers to build and integrate their own applications with this service. They could also integrate third party applications create for the service into their own.
DoubleClick for Publishers will be available in two versions, one for large publishers and another for small businesses. The later is free and a lot easier.