Mobile marketing has gotten even easier now that Google has released the “near me now” feature for the iPhone and Android browser. This feature will show nearby businesses by category based on the user’s location.
According to the Google Mobile team, the feature was designed to “address two user problems.” First, was to make it easier to find out more about places in your area, whether it’s just walking distance or a short car ride. This is a great way to find out what people really feel about a restaurant or a certain company. When you select the “explore right here” option, you are able to find out more information about that particular place.
The second was to make searching for popular categories of close places as easy as possible. In dire need of some caffeine? Just use the “near me now” feature and you can find the closest coffee shop to where you are. To search more categories, just simple hit the “browse more categories” and you’re on your way. It’s really that simple.