When we are doing internet marketing consulting with clients that have not had success in their internet marketing campaigns, one big frustration is that keyword targeting is difficult, and that there are million up millions of searches, but they don’t know if they have hit their right audience.
Well, Google is here to help out once again with the Google search based keyword tool. With a traditional keyword tool, you do searches for keywords that you think potential customers would use to get to a landing page, which could be confusing and feel like a guessing game. Now the Google search based keyword tool goes in the opposite direction and looks at your website, and shows a list of keywords that a potential customer may search for to get to your product or service.
Using both keywords tools can get you a bunch of keywords that are highly relevant, and increase your exposure. This Google blog can give you some more insight on the Google search based keyword tool, so take a look at it.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.