It’s in Google’s best interest to make your PPC campaigns a success. And that’s why they’ve recently released their Ad Innovations site and this series of Adwords tips.
Here are a couple of quick highlights that we found the most interesting and are currently utilizing with our PPC clients here at Windy City Strategies. Ad Sitelinks through Google Adwords lets you provide specific landing page options within your PPC ad, up to four additional destination URLs. On average, advertisers see a 30% increase in click through rate with these Ad Sitelinks.
Also, Google AdWords now lets you incorporate your description line content in the headline, where it’s more likely to be noticed, when you have a “top ad”. This easy tweak results in a nice 6% increase in click through rate. Thanks for the new features, Google!