Google announced today that they are going to release new features and tools for Google search ads and more. These new features will allow advertisers to target people based on the apps that they use and how often they use them.
They also released a new “app re-engagement” campaign in AdWords. What this does is allows users to open an installed app from a search ad rather than go to the app’s landing page. They are hoping that with this new feature people will increase the use of their apps since many are so often abandoned after being downloaded.
The focus on estimated total conversions is still a high priority according to Google, and is continued to be a high priority. They have had an increase of 60% of total mobile to desktop conversions from the photo-printing site Shutterfly and have converted its keyword list completely to mobile.
Many of the new features will benefit advertisers such as tools to improve workflow, reporting and optimization. By introducing these new tools, it will allow campaign settings to be managed in bulk across campaigns. There has been a change in the automatic bidding and advertisers are now allowed to bid based on the total number of conversions.
Another exciting tool that has rolled out is a new reporting feature that allows you to make tables and charts so it is easier to graph your data. Google AdWords will also allow advertisers to run live tests on anything in a campaign including bid changes, keywords, campaign settings and more. To learn more about what Windy City Strategies can do to increase your Google AdWords campaign contact us or visit our website.