Today Google AdWords’ platform has changed from Legacy campaigns to their new Enhanced platform. Since Google anticipates mobile usage to surpass desktop by the end of this year, Google’s new Enhanced campaign gears Internet marketers to mobile marketing. As a certified Google AdWords partner, Windy City Strategies has experienced the Enhanced platform before its official launch. With our team’s previous experience, we’ve compiled three must know features of the new Enhanced campaigns.
1. Mobile Marketing
With Google’s Enhanced campaigns, a mobile marketing campaign is built in. Since desktop and mobile are now separated, your website must be available as desktop and mobile versions. This can be accomplished through responsive website designs. Don’t feel pressured to go mobile, though, if your business isn’t suited for mobile. Just be mindful that mobile marketing is separate from traditional desktop and your mobile marketing exists whether you utilize it or not.
2. Mobile Cost-Per-Clicks to Rise
By basic supply and demand, the more people on mobile pay-per-click campaigns and the more people bidding on mobile CPCs, the more CPC prices rise. Your mobile pay-per-click campaign‘s budget must meet the needs of mobile demands. However, remember that you have control over your mobile campaign’s budget. Since only the first two mobile searches usually appear on mobile devices, mobile campaigns are highly competitive.
3. Enhanced Analytics
By using geographical capabilities of mobile devices, expanding into different areas or locations will be easier for businesses. With the enhanced program marketers can target specific areas in one campaign as opposed to having separate campaigns for every area. With increased social annotations, too, marketers can see what’s successful in the campaign overall.
Google’s Enhanced AdWords is here today. Get your AdWords campaign up to date with our team at Windy City Strategies.