With Google Now expected to expand to desktop platforms this fall, preparation to target a variety of niche-based audiences is crucial. Google Now facilitates searching for users by delivering answers in organized cards. Based on past searches, commands, and Gmail activity, Google Now will proactively give users search results before you even search for it.
Since Google dominates the mobile search market, marketers must follow suit to remain relevant. Google Now will now require marketers to develop strategies that coincide with current SEO strategies. This means appropriate keywords, prominent web presence, and attractive ads.
Currently Google Now tracks a selected number of partner brands emails, and takes note of Gmail users’ habits and certain elements in emails sent by businesses. This information transfers to Google Now Cards making your campaign more visible to customers. The efficiency of this, however, is based on the users’ involvement. Internet marketers must be more adamant now in preparation for Google’s transition this fall.
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