Google Moderator is now available for small businesses. Poll your customers. Get their feedback. Get their buy-in. All from your Google site.
If you own a restaurant, you could ask your customers what they’d like the soup of the day to be tomorrow. It’s simple. It’s easy. And customer responses appear in reverse chronological order, always keeping Google Moderator a living and breathing organism on your page.
But like with any system that allows for public input, you have to be prepared to received the wide array of human emotions. And for that reason alone, people may avoid Google Moderator altogether, or simply stick to a multiple choice poll that avoids commentary.
But for those companies who truly want to improve, they could see this sort of open forum as a PR opportunity. A chance to admit they’re not perfect. To take customer criticism to heart. And to remedy the situation.
Wishful thinking?