Google, the untouchable, is starting to look slightly fallible. The Bing-Yahoo allegiance has taken six straight shots at Google, and there has been some bleeding. For six straight months, Google’s search market share has been dropping – from 72.15% in September down to 64.42% as of today.
That’s not insignificant. That’s a turn from market dominator into mere market leader.
At the same time, Bing-Yahoo now exceeds 30%. More than that, 80% of these web searches ended up being directed to a Website, as opposed to merely 66% of Google searches. If Bing-Yahoo are growing, not just because of the advertising blitzes, but because they’re getting better, Google needs to be paying attention, and possibly worrying.