Creating Award Winning Designs
Internet Marketing Is Our Expertise!
Summary of Google Management Services
Where Google Management refers to the administration of an AdWords account, Google management essentially involves targeting keywords that, when searched, are most likely to result in a sale of the products offered by the client. Keyword “targeting” involves four specific things. First is researching keywords whose market saturation (bidding competition) is low but that are also likely to result in sales, as well as setting an appropriate bid structure for those keywords. Next we build ad campaigns around measurable variables like keywords, followed by finally making bid amount and geographic targeting and making sure the client’s ads are seen by the appropriate consumers.
Oftentimes, though less often, Google Management can refer to the administration of Google’s other marketing tools. These include shopping feeds, local search listings, Google checkout and Google coupons.
Cost of Google Management Services
The market rate for Google management is an average range between $550 and $750 per month, which generally includes market research, campaign initiation, conversion tracking and corresponding bid adjustments. Typically, Google management firms charge a one-time setup fee; these fees vary with the size of the account, starting in the $1500 to $2000 range for most small to medium sized accounts. [Note: for the purposes of this article, storefront clearing houses like DexKnows and SuperPages.com do not fall under the sphere of Google Management Firms. These storefront services charge a flat fee for unqualified clicks that travel to their website.]
Google Management Research and Resources
Associates at Windy City Strategies contributed to the content of this article. Windy City Strategies is a full service Internet marketing firm specializing in Google management. Please contact Windy City Strategies for more information about Google management.
What we do
Whether you are looking for pay per click management solutions for your small, medium, or large sized business, Windy City Strategies will help you rise to the top of your competition. For over 13 years, Windy City Strategies has delivered qualified and relevant traffic for a wide variety of industries, products, and services.
web design / development
Website design is one of the most important features your business can have to improve your online marketing. Our team of designers have years of experience that can benefit your business and make sure your marketing dollars are converting into conversions.
Search Engine optimization
Search engine optimization (SEO) is the process of improving and promoting your website on Google, Yahoo and Bing to increase the traffic to your website. SEO is making sure your website is structured that the search engines understand and approve while still making it user friendly.
2380 Esplanade Drive
Algonquin, IL 60102