Google introduced the new Google AdWords Search Funnels, currently in beta, will help advertisers get through any complicated processes. If two or more clicks over the course of 30 days lead to sale, companies will now be able to recognize the sequence of events a lot easier.
An Inside AdWords blog had an entry explaining the new AdWords Search Funnels by saying; “AdWords Search Funnels are a set of reports describing the ad click and impression behavior on that leads up to a conversion. In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length.”