Recently, Google introduced click-to-call phone numbers in local ads on Smartphones. Now, the popular program underwent an expansion as Google made it easier for larger companies to take advantage of.
A post on Inside AdWords blog, it was explained, “[W]e’re bringing the same click-to-call benefits to national advertisers through phone extensions. Phone extensions allow you to add a phone number that will be displayed whenever your ad is triggered, regardless of the user’s location.”
“This enables customers to connect with your business by phone directly from the ad and can be especially useful if you have a call center to handle customer inquiries.”
Advertisers can profit from this development, considering cell phones calls will more than likely than click to lead to purchases. Google will be set to make a lot of money since this will encourage corporations with big advertising budgets to give click-to-call ads a shot.