Google feels that mobile ad rates might pass what is now deemed as the industry standard.

According to Reuter, Vic Gundotra, the vice president of engineering at Google, announced, “We hope and believe that there’s even a chance that we could exceed desktop in the future.” This marks the first time a Google representative is speaking highly of our mobile market.

Still Gundotra’s comment could show how much Google is betting on the success of Android and mobile advertising in hopes of beating their competition.