A 0.05% click-through rate. Wow. That just sounds awful, doesn’t it?
But, what if you knew that your Google Display Ad was actually getting 3x the clicks as the other ads on that page? Well, that would completely change how you judged the campaign, wouldn’t it?
Now, with Relative CTR metrics, you can see how your online display ads are performing relative to other ads running in the same places on the Google Display Network. This can help tell you when your ad messaging may need adjustments, or let you know you’re doing great. Not from an ROI standpoint, mind you. Cost of campaign measured by the cost of conversions can help you judge the effectual worth of the campaign itself. But this metric is a simply invaluable addition for creatives looking to improve their messaging.