The average online advertiser may not even be aware of Google’s Display Ad Network. But it’s a secret weapon for many professional SEO experts. A world where you can reach targeted traffic and get more efficiency on your CPC costs.
So, what is Google doing? Making it even better of course. Google’s recent blog post mentions automation. Just as they’re doing with their traditional search engine ads, Google is helping advertisers automate their strategy and take advantage of the best display ad sites and most efficient conversion possibilities.
Plus, display advertising is changing. From flashing banner ads to intuitive video and more. So, what’s the future look like? Google imagines it like this. You find a site you’d love your ad to be. You click on the display ad, upload yours, and it’s live within minutes. The ability to reach the right user and the right time with the right ad. I can’t wait.