As the Internet marketing tool, Compete, is becoming more and more popular, it’s getting lumped in with other analytics providers, such as Google Analytics.
But, Compete, is about more than just your Internet traffic. It’s about online U.S. traffic altogether. Segmented profiles. Audience analysis. Competitive behavior. They call it, “Competitive Intelligence”.
Google Analytics offers a cookie-based approach to analyze the utility and productivity of your Website. Compete uses a panel-based approach in order to better understand your online audience profile. They’re different tools. Google Analytics is free, and helps you understand how to optimize your current user experience. Compete is a bit pricey, but can help you understand how to beat out your competition in the search engine world.