Google Analytics is launching real-time site traffic reporting, so you can stare at your screen all day and watch your site traffic grow in real-time.
Personally, I don’t understand the benefit?
Now, I understand the desire for post-facto real-time analysis. For instance, it would be helpful to see what hours in the day most of my audience is watching the recorded video information sessions on my site. Because then I could make sure my live chat staffing was on call when they would be most wanted.
Perhaps I’m just unimaginative, but I can’t figure out what you would do with real-time analysis, except create yet another tab in your monthly Google analytics report that no one will read – because it’s relatively impossible to take action upon.