Implementing Google analytics to your website is necessary to supplement your pay per click management and search engine optimization strategies. Google analytics is a free tool that will let you know your website performance and rate on investment (ROI) with an easy laid out platform. You will learn where your traffic is coming from, where they go, and how much time is spent on the site and/or web pages. To implement Google analytics, you take a small bit of code, and place it on every page that you want to track on your website. Some people do not want to track some pages on their site, like about us, history, management team, etc, but we recommend that you do, because then you get complete and thorough data.
After the code has been implemented, you are going to get data within 24-48 hours, and if you have someone providing internet marketing consulting or if you do it on your own this is crucial information, because you will see keywords that are converting well, while others perform poorly. Quite often, keywords that you believe to be your “money-makers,” do not perform as well as others in your list, and you need to manipulate your strategy. Google analytics is one of the first things we look over to see how the account is doing, and implement it if not being used. If you are not using Google analytics, it is time, because you are not getting the most out of your ppc bid management.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.