Windy City Strategies was notified by Google Adwords that they will have a new display URL policy starting the week of the 24th, so make the necessary changes so your ad’s do not go offline. This new display url policy affects all customers using multiple display URL’s in a single ad group, no exceptions. What this means is that your display URL can have multiple URL’s, but they have to have the same top level domain. URL’s like,, are ok to use, but you can’t use and in the same ad group. If you must use different URL’s, create another ad group for each domain, which will resolve the problem.

As an internet marketing consulting firm, we must stay ahead of these policy changes, and resolve these issues with clients as they affect them, and our clients expect this expertise. For more information on this new URL policy, take a look at this Google blog post.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.