Your Google AdWords marketing budget is the amount of money that you want to spend on a specific campaign daily. Google will make sure to show your ad as much as possible to maximize your budget.
Now to make sure you maximize your daily budget Google AdWords advertising gives you a recommended daily recommended budget to within your account. These numbers are based on Google’s historical data that they have on the search terms that you are bidding on. This recommended daily budget is only a recommendation, so it is not set in stone. Searches continue to increase every year, so if you need help with this, try to utilize some AdWords management services.
If you don’t utilize the recommended budget, you can still advertise of course, but your ad may only show intermittently. Google is great at budget smoothing, which means they will not show your ad sometimes, so you can show for the whole day, instead of spending all of the budget immediately.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.