More than $3 billion dollars in annual advertising spend is now being managed through Google’s Enhanced CPC (Cost-Per-Click) and Conversion Optimizer.
And Google continues to improve this functionality, to optimize both your ad spend and your conversion rate. For instance, desktop and mobile app distributor W3i is able to use this functionality within their third-party bid optimization tool and increase conversions by 19.7%, while decreasing their cost-per-action by 9.7%.
Google Adwords continues to improve its functionality, its depth and its ease of integration with third-party tools. And for that, we love Google Adwords. Keep up the great work, Google. And keep evolving to make our workday easier and more profitable.