Today we are going to discuss image ads that can be placed on Google to supplement your Google AdWords marketing, their features, how to create them and guidelines. First off, image ads are a great way to differentiate yourself from your competition because many companies don’t do them, but more importantly they look better than a regular text ad.
Image ads are only shown on the content network, so you can either use a placement or keyword targeting. If you use keyword targeting, make sure you opt yourself into the content network, and is in a separate campaign, so you can track results better. This is important when using the content network versus search, because Internet marketing is quantifiable, and you want to know what works and what does not, and proper organization is extremely important. Please consult with an AdWords management company to get this right
Now, image ads are graphic ads that can be motionless or animated, and are shown on content sites that have opted into the Google AdWords image ad program. Static (motionless) image ads can be formatted in .gif, .jpg, and .png, while animated image ads can be in .gif or Flash. Make sure you image ads reflect your site, and advertise your product or service.
Here are the sizes your Google AdWords image ads can be in for static and animated:
* 250 x 250 Square
* 200 x 200 Small Square
* 468 x 60 Banner
* 728 x 90 Leaderboard
* 300 x 250 Inline Rectangle
* 336 x 280 Large Rectangle
* 120 x 600 Skyscraper
* 160 x 600 Wide Skyscraper
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.