Looking to get the best results from you Google AdWords campaign? To get the best results, you’ll have to optimize your campaigns to make sure they’re performing to their highest potential.

Here are some helpful tips to improve your Google AdWords Ad performance.

Include keywords in your ad text for your keyword-targeted ads. Including keywords in your ad text will show users that your ad relates to your search. If your ad shows users their search on a keyword in your ad group, the keyword will appear in bold in your ad.

Create simple and enticing ads. This will make your product or service stand out above your competition.

Use strong call-to-action. Your ad needs to convey call-to-action along with the benefits of using your product or service. This will encourage users to click on your ad, which in return, shows that the users understand what you expect them to do once they reach your landing page.

Test multiple ads in each ad group. Doing a little experimenting with different offers and call-to-action phrases are the most effective for your Google AdWords advertising goals.