We’re getting used to Google acquiring new companies. But this latest acquisition of Metaweb will actually help Google get better at what Google does best, organizing information based on user search.
Perhaps you’ve experienced a taste of this lately when you’ve typed in a simple math problem into Google. Now the equation result comes back at you just above the search results.
Or during the World Cup, when you typed in “World Cup Scores”, Google wouldn’t make you search through page results looking for sites that offered this information. They pulled the scores up for you. It’s this sort of smart assumption that Google wants to make more widespread.
And Metaweb’s “Freebase”, wich contains over 12 million listings, including movies, TV shows, books, celebrity information, companies and more is the perfect start to delivering on that promise.