Forget Forget Embrace
Why? Because you don’t need a separate URL-shortener analytics tracker anymore. Yes, it’s nice that tracks your click-throughs. But, with automatic integration to your Google Analytics, automatically jumps to the leader in this URL-shortening space.
Now, if you don’t track with analytics, use whatever you want. Whatever integrates with your Twitter application or other application that has you shortening URLs for brevity or character-saving sakes.
But, once again, Google is making things easier for the rest of us. Just make sure you’re logged into your Google account. Jump on to Track clicks. And track them over time. Easily. Instantly.