Glenn Beck is leaving Fox News to…compete with Groupon? Really? Glenn Beck announced the launch of Markdown, a new daily deals service.
What makes Markdown different? Supposedly, it’s about pairing consumers with, not just great deals, but great companies. Companies they’re proud to partner with, and proud to send their friends and family to. What else? Well, this new online daily deals competitor isn’t going to offer daily deals. They refuse to send out a deal unless it’s amazing. If that means rarer offers, that’s what you’ll get.
That’s the business plan. But, here’s the reality. They’re probably hoping that this hooks the giant online niche market that is conservatives. It’s a weird idea. But, Glenn Beck knows how to build an audience.