When you talk about a movie you just saw or a product you just bought via your social media channels, what is that worth?
Well, according to Eventbrite, a Facebook share is worth 6 tweets. That’s in street value terms of social commerce, mind you. Specifically, Eventbrite sells event tickets. And they have measured how social media shares of one’s ticket purchases lead to additional revenue. A Facebook share is worth $2.52 to Eventbrite. An e-mail is wroth $2.34. A Linkedin share is worth $0.90. And a tweet is worth $0.43.
People take recommendations from their friends more seriously than recommendations from strangers. So, social media sharing could eventually evolve into a primary source of revenue for e-tailers and retailers alike.