With the clear benefits of geo check-in still escaping many businesses, Foursquare hopes to remedy that and keep hold of the market lead with their release of Foursquare 3.0.
This new version of the Foursquare mobile app has some new social features. “Explore” gives you local suggestions based on your previous place visits and friend recommendations. There is also a new point system, to encourage one-upping your friends and checking in to more places.
But the really interesting are the ones targeted for business owners. There are now six different kinds of specials you can offer your customers to get them not only to come in, but to check-in, and share your visit with their friends. This is what businesses have been waiting for to get on-board. Ease of creating accounts. And the ease of seeing the benefits. I think we’re there.