Facebook’s ability to hyper-target individuals based on specific interests has always been their best differentiator over Google AdWords. And this differentiator has just become even easier to manage.
With the brand new feature, Facebook Topic Targeting, you can target individuals who “like” all things “Indie Music” without having to manage an incredibly long laundry list of key phrases. Now, by targeting #Indie Rock, you target people interested in ‘Indie Rock Music’, ‘Indie Rock Bands’, ‘Indie Rock Videos’ and more.
In cases where these highly similar search terms are going to be hyper-related to your ideal audience, this is an amazing timesaver.