For the past two years, marketers all over the country tried explaining to their clients the power of the “like”. “If anyone ‘likes’ your link, it goes straight out on their feed to their entire network!” And companies were instantly sold on the power and viral possibilities of Facebook.
The funny thing is, this wasn’t necessarily true. Until now. That functionality is what the old “share” button did, which is now completely being replaced by the new Facebook “like” button.
And now that “likes” actually do what marketers might have thought they did, this might actually make individuals a little trigger-happy. “Well, I ‘like’ this, but I don’t necessarily want to share that news with every single person I know.”