It’s those same CEOs who hadn’t been tracking their own website analytics until last year that get instantly mad at social media’s inability to report. Rather than this being a sign that they’ve finally understood the benefits of analysis, it’s more a sign that they don’t get social media. Not that measuring social media success is impossible. Far from it.
In fact, social media metrics analysis just got a whole lot easier with Facebook Insights, which includes real-time reporting for your social plugins. Now you can see exactly what your visitors are interacting with the most, and optimize your content accordingly. Plus demographic profiling. And all in real-time.