You know the best part about seeing movies in the theater? No, not the Dolby surround sound or the stunning visual size. But, the opportunity to lean over to your friend and make a witty comment.
Social integration improves the movie-going experience. And Facebook is implementing social movies in a very cool way. Users of Facebook Movie Rentals can make comments throughout the film, bookmarked to specific times. Then, the user’s friends can see their friend’s witty captions and comments come up throughout the viewing.
Honestly, this is an amazing idea. But, not only do I want to see my friend’s commentary. I’d like a director’s commentary presented this way, via text captioning, which would still allow me to watch the movie with full audio. Or perhaps watch the film with the “most liked” comments within the entire Facebook community?