Google AdWords is providing even more PPC help with a new even easier conversion tracking interface. Implementing, monitoring and troubleshooting the way you track conversions is now as easy as it has ever been. With conversion tracking being so important to quantify your results it is no wonder that Google decided to make it as easy as they possibly could.
Now let’s take a look at how Google decided to make their Google AdWords marketing even better by updating the Google AdWords conversion tracking interface.
First, let’s login to your account. At the top of the page you have several categories. Go over to reporting and then scroll down to conversions, and click on it. Once you are on the conversions page, you are going to see 3 new tabs pop up. Conversions, webpages, and code. Let’s discuss these.
1. Conversions – This is where you can see all the information about the Google AdWords conversion tracking you implemented, but there are other sections to discuss. “Tracking Status” is where you can look to see if you are tracking properly. “Tracking Purpose,” which let’s you know what you are tracking. A lead, signup, purchase/sale, or view of a key page. Lastly there is “Action Name,” which you can name the conversion you are tracking.
2. Webpages – This is where you will see where on the website the conversion tracking was placed and coming from. This is great information for a PPC management company, because we do not place that code on the site most of the time, so now we can see where it came from.
3. Code – Lastly, but certainly not least, this is where the code is. Without the code, everything we have talked about does not work. Here you can also change the value of a conversion based on price increases or decreases.
If you are not currently utilizing conversion tracking in your Google AdWords management campaign, now is the easiest it has ever been to do it right. If you ever need help or have questions, please contact Google and they can help you, call Windy City Strategies and we can help you, or get more information from this Google blog post.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization, website design and development and pay per click management.