Just two days after Ben & Jerry gave up their e-mail marketing for Twitter, a new report from Econsultancy suggests that e-mail still beats social networks in terms of e-commerce success.
Now it is important to keep in mind that this report is based on a survey of 1,400 customers. Not actual monetary results. While a variety of media are fighting for consumer attention, these customers surveyed claim that e-mail is still their desired channel to receive ads for sales and specials. And over 1/3 of those surveyed still do not have any sort of social media profile.
This may serve as a little bit of a wake up call for those of immersed in Internet Marketing. As much as we’re ready to put the nails in the coffin of traditional marketing, not everyone is evolving at the same speed.