Being a business owner, you should know the importance of social media as the way to make a connection between your business and customers. Normally when potential clients are looking for a product or service, they typically start their search on social media. This helps them learn about your brand, and also see what others have to say about your business. Many other companies are creating a social media strategy in their marketing, when not every strategy can be effective.
Who Are you
Know your identity, your brand’s identity and then the voice of who is speaking on any social media platform about your business. You’re the one who knows your product, production, company or brand best.
Don’t Wait
You don’t want to find yourself without a sense of what’s coming next, or responding to controversy in a way that doesn’t seem like it’s coming from the same person who created a status update or tweet. You can get in a lot of trouble if you say one very appealing thing, but you can’t replicate it. Another problem is if what you say goes against what you do in the company.
Know Your Audience
It’s important to know whom you’re targeting. What do they do? When do they get online? With a savvy social media expert, you’ll be able to figure these things out. Understanding your goals will allow you to see how your successes and failures are working.
Don’t Make Assumptions
It’s a mistake to think your audience is going to act a certain way just because you think they will. If you start to treat your audience as a subject, not as an object, your work on social media is a dialogue. Now take a look at how your audience is changing. Start learning about them by communicating with your social media team on a daily basis.
These are the front-line people who can help you understand what’s working and what isn’t. What people are really engaging with over social media and what doesn’t really affect them. This is an opportunity to study how quickly your brand is being received.
Don’t Assume That When You Are On Social Media Means You know Everything
Having a personal account is not the same thing as understanding the scope of what Facebook ads and Twitter-promoted posts can do. Because these platforms are refining and changing these specific things all the time, having an expert on call is going to save you a lot of heartache in the future. It helps to have someone whose job it is to stay up to date on what’s going on.
For more information about the Do’s and Don’ts for businesses that are using social media contact, Windy City Strategies.